Campaign Briefs
All campaigns for 2026, organised by month. Click any campaign for the full brief and draft deliverables.
Autumn Seeds Launch + Valentine's Day
OverdueSEASONAL TRIGGER: Autumn seeds live.
Awards Final Push
OverdueEntries close Sat 15 Feb.
Post-Awards → Subscriber Conversion
OverdueWarm audience — hit it hard with retargeting.
Autumn Community + Gardening Tour
Overdue18-stop community gardening tour across NSW, SA, QLD and WA. Community and B2B activation with council partners and brand partners (Yates, Seasol). Content creation, talent activation and media outcomes.
Awards Winners Announced
OverdueStagger 1 winner/day for max content.
International Day of Happiness
OverdueGardening + wellbeing angle.
International Day of Zero Waste
OverdueMission alignment.
International Women's Day
OverdueEngagement + brand building.
Price Rise + New Tiers Go Live
OverduePrice increase goes live. Update Stripe, all pages, Meta ads.
SAWelcome Packs + Starter Kits Launch
OverdueLaunch three-tier GIL+ structure with physical welcome kits
World Water Day
OverduePractical educational content.
Autumn Community + Gardening Tour
Overdue18-stop community gardening tour across NSW, SA, QLD and WA. Community and B2B activation with council partners and brand partners (Yates, Seasol). Content creation, talent activation and media outcomes.
Earth Day
OverdueKEY CAMPAIGN: Mission + commercial alignment.
Easter Weekend
OverdueSchool holidays overlap.
Product Bundle Launch Wk 1: Beginners
Overdue24 BUNDLES LAUNCH: Week 1 of 3.
Product Bundle Launch Wk 2: Small Space + Families
OverdueWeek 2 of 3.
Product Bundle Launch Wk 3: Experienced + Tools
OverdueWeek 3 of 3.
World Health Day
OverdueBroadens audience beyond gardening interests.
Compost Awareness Week
OverdueFull week of content.
International Day of Families
OverdueExtension of Mother's Day energy.
Int'l Day for Biological Diversity
OverdueAligns with heirloom seed proposition.
Mother's Day Campaign
OverdueKEY REVENUE CAMPAIGN: Sun 10 May. Two-week campaign starting Mon 27 Apr. Focus on GIL+ gift memberships, digital gift cards, and seed packs.
Winter Seasonal Bundle Launch
OverdueNEW PRODUCT: First seasonal bundle.
Winter Seeds Launch
OverdueSEASONAL TRIGGER: Winter seeds live.
International Picnic Day
OverdueFun lifestyle content.
Mid-Year Re-engagement
OverdueChurn prevention focus.
Product Bundle Push (ongoing)
OverdueNo competing campaigns — drive bundle sales.
World Environment Day + Winter Start
OverdueFLAGSHIP SUSTAINABILITY MOMENT.
World Oceans Day
OverdueNiche but strong for sustainability audience.
Spring Seasonal Bundle Pre-Order
NEW PRODUCT: Pre-orders open ~4 weeks before spring.
Workshop Promotion as Trial Driver
'Join Costa's spring workshop — free for GIL+ members.'
World Photo Day
Major UGC opportunity. Build retargeting audiences.
National Recycling Week
Circular economy.
Summer Bundle Launch + BFCM
KEY REVENUE CAMPAIGN: Biggest push of the year.
Universal Children's Day
Pre-BFCM family gift positioning.
World Soil Day
Educational content supports product sales.
World Vegan Day
Light content — save energy for BFCM.