Campaign HIGH 2026-03-15 to 2026-04-16 Unassigned Overdue
1/5 approved20%
Objective
18-stop community gardening tour across NSW, SA, QLD and WA. Community and B2B activation with council partners and brand partners (Yates, Seasol). Content creation, talent activation and media outcomes.
Campaign Notes
0
Channel Strategy
Email
Tour announcement to subscribers. Per-state recap updates. Post-tour wrap with results and media highlights.
Social
Tour promo reel. Per-state BTS and community content. Garden stories from each stop. Partner brand content (Yates x10, Seasol x10 short-form videos).
Website
Tour page on growitlocal.com with schedule, registration links and partner details.
Autumn Community + Gardening Tour
Type: Campaign | Priority: HIGH | Date: 15 March – 16 April 2026
An 18-stop community gardening tour to educate, inspire and support local communities and help their gardens grow. Piloted in September 2025 with Waverley and Randwick Council — now scaling nationally across 4 states.
Activation Framework
Six pillars drive each tour stop:
Community Engagement — Hands-on gardening with local community gardens
We're hitting the road — 18 community gardens, 4 states
Preview Text
85/90
Free hands-on gardening sessions with Paul West and friends. Find your nearest event.
Body
Hey {{first_name}}, We're doing something we've been dreaming about for a while — taking Grow It Local on the road. Starting 15 March, we're visiting 18 community gardens across NSW, SA, QLD and WA for free, hands-on gardening sessions. It's called the Autumn Community + Gardening Tour, and we'd love you to come along. What to expect:
2.5 hours of seasonal bed prep, seed sowing, composting and irrigation tips
Led by Paul West and Darryl Nichols, with special guests including Costa Georgiadis and Josh Pyke
A cuppa, home-grown treats, and a proper catch-up with your local growing community
Free Yates and Seasol product samples to take home Tour dates:
NSW: Saturday 15 March (Waverley, Randwick, Forest Knoll Farm)
SA: 17–19 March (Port Adelaide, Salisbury, West Torrens)
QLD: 30 March – 2 April (Logan, Moreton Bay, Fraser Coast, Townsville)
WA: 14–16 April (Vic Park, Rockingham, Mandurah, Vincent, Melville) Every event is free, but spots are limited so grab your ticket early. [Find your nearest event →] Know someone who'd love this? Forward this email — the more the merrier. Happy growing, The Grow It Local Team
Comments
draft
Subject Line
54/50
Free gardening sessions near you — Community Tour 2026
Preview Text
74/90
18 stops. 4 states. Paul West, Costa, and the crew. Find your local event.
Body
Hey {{first_name}}, Imagine spending a Saturday morning at your local community garden, getting your hands dirty with Paul West and Costa, learning how to prep your autumn beds, and heading home with a bag of free seeds and soil products. That's exactly what we've planned. The Grow It Local Autumn Community + Gardening Tour kicks off 15 March and runs through to 16 April — 18 stops across four states. Every session runs for about 2.5 hours and covers:
Autumn bed preparation and seasonal planting
Seed sowing with heirloom varieties
Composting and soil health basics
Irrigation tips for the cooler months Plus you'll meet your local council reps, connect with neighbours who grow, and share a cuppa and home-grown food. Events are free but spaces fill fast. We're running sessions in NSW, SA, QLD and WA — check the tour page to find the one nearest you. [See the full tour schedule →] Bring a friend. Bring the kids. Bring your neighbour who keeps saying they want to start a veggie patch. This one's for everyone. Happy growing, The Grow It Local Team
Comments
approved
Subject Line
40/50
Paul West is coming to a garden near you
Preview Text
77/90
The Grow It Local Community Tour — 18 free events across NSW, SA, QLD and WA.
Body
Hey {{first_name}}, Here's what happens when you put Paul West, Costa Georgiadis, Josh Pyke, and a few hundred community gardeners in the same place: good things. We're hitting the road for our biggest community event yet — the Autumn Community + Gardening Tour. 18 stops across four states, completely free, and open to everyone. The details: We'll spend 2.5 hours at each community garden running hands-on sessions on autumn planting, composting, seed sowing, and irrigation. Yates and Seasol are on board with free product samples. And there'll be a cuppa and home-grown treats to keep things social. Where we'll be: 🌱 NSW — 15 March (Sydney) 🌱 SA — 17–19 March (Adelaide region) 🌱 QLD — 30 Mar – 2 Apr (Logan to Townsville) 🌱 WA — 14–16 April (Perth region) These sessions are free, but we're asking people to register so we know numbers. Spots are limited at each garden. [Register for your local event →] This is what Grow It Local is all about — getting people together, getting hands dirty, and growing something real. See you out there. Happy growing, The Grow It Local Team
Segmentation note: Geo-segment by state to highlight the closest tour stops. NSW/SA subscribers receive by 8 March. QLD subscribers by 23 March. WA subscribers by 7 April.
Comments
Community Tour Wrap-Up
Version History
Loading commits...
draft
Subject Line
44/50
18 gardens, 4 states, 1 incredible community
Preview Text
82/90
What happened when we took Grow It Local on the road for 5 weeks. Here's the wrap.
Body
Hey {{first_name}}, We're back. And honestly, we're still buzzing. Over the past five weeks, we visited 18 community gardens across NSW, SA, QLD and WA as part of the Autumn Community + Gardening Tour. Here's what that looked like:
Hundreds of community members getting their hands dirty together
Autumn beds prepped, seeds sown, compost turned, and irrigation sorted
Paul West, Costa Georgiadis, Josh Pyke, and Darryl Nichols leading sessions in gardens from Sydney to Perth
Local councils showing up and backing their community growing spaces
Yates and Seasol products in the hands of growers who'll put them to good use The best bit? The conversations. The people who showed up not knowing anyone and left swapping phone numbers with their new garden mates. The kids who planted their first seed. The council reps who said "we need to do this again." That's what Grow It Local is about. [Watch the tour wrap video →] Thank you to every council partner, every community garden, and every single person who came along. You made this something special. And if this has you thinking about growing — we're just getting started. GIL+ members get quarterly seed deliveries, expert guides, and first access to everything we do next. [Join GIL+ →] Happy growing, The Grow It Local Team
Comments
draft
Subject Line
46/50
What happened when we hit the road for 5 weeks
Preview Text
77/90
The Community Tour wrap — gardens visited, people connected, and what's next.
Body
Hey {{first_name}}, Five weeks. Four states. Eighteen community gardens. And a whole lot of dirt under our fingernails. The Autumn Community + Gardening Tour is officially a wrap, and we wanted to share some of what made it so special. By the numbers:
18 community garden visits across NSW, SA, QLD and WA
Sessions led by Paul West, Darryl Nichols, Costa Georgiadis, and Josh Pyke
Free Yates and Seasol products distributed at every stop
Local council partners in every region backing community growing By the moments:
First-time gardeners planting their first autumn seeds
Community gardens that hadn't seen this many visitors in years
Local mayors rolling up their sleeves and getting stuck in
Cuppas shared, recipes swapped, growing tips traded We captured the whole thing on camera. Have a watch — it's a good one. [Watch the tour highlights →] Want to be part of what's next? GIL+ members are always first to know about community events, seasonal guides, and new growing resources. [Check out GIL+ →] Happy growing, The Grow It Local Team
Comments
draft
Subject Line
50/50
Tour wrap: the gardens, the people, the highlights
Preview Text
79/90
18 stops done. Here's what the Autumn Community Tour looked like on the ground.
Body
Hey {{first_name}}, We set out to visit 18 community gardens in 5 weeks. We wanted to get people together, teach some autumn growing skills, and prove that community gardening is alive and well across Australia. Here's what actually happened: it was better than we imagined. The highlights: In NSW, we kicked off in Waverley and Randwick with Costa Georgiadis and a packed crowd of Sydney growers. In SA, Port Adelaide, Salisbury and West Torrens showed up in force — these communities are seriously passionate about their growing spaces. In QLD, we covered Logan through to Townsville. Regional gardens with big hearts and even bigger ambitions. In WA, we wrapped up in Perth with sessions in Vic Park, Rockingham, Mandurah, Vincent and Melville. A fitting end to a tour that reminded us why we do this. At every stop: Paul West and Darryl Nichols running hands-on sessions. Yates and Seasol products for every attendee. A cuppa and home-grown food. And the kind of conversations that only happen when people who love growing get together in person. [Watch the full tour wrap video →] A massive thank you to our council partners, Yates, Seasol, and every person who turned up. This is just the beginning. Happy growing, The Grow It Local Team
Segmentation note: Send to all subscribers within 2 weeks of the final tour stop (by end of April 2026). No geo-segmentation needed — this is a community-wide wrap email.
Comments
Social Deliverables
2
Community Tour Promo Reel
Version History
Loading commits...
Instagram, Facebook
draft
Caption
496/2200
We're taking Grow It Local on the road 🌱
18 community gardens. 4 states. 5 weeks. Completely free.
The Autumn Community + Gardening Tour kicks off 15 March — hands-on sessions at community gardens across NSW, SA, QLD and WA with Paul West, Costa, Josh Pyke, and the crew.
Get your hands dirty. Learn autumn planting tips. Meet your local growing community. Share a cuppa.
Spots are limited at each garden — link in bio to find your nearest event and register.
March 15 – April 16. See you there.
What happens when you put Paul West, Costa, and a few hundred gardeners in a community garden? 🪴
You're about to find out.
The Grow It Local Autumn Community + Gardening Tour is happening across Australia this March and April:
🌱 NSW — 15 March
🌱 SA — 17–19 March
🌱 QLD — 30 Mar – 2 Apr
🌱 WA — 14–16 April
Free events. Hands-on gardening. Autumn planting sessions. A cuppa and home-grown treats. Free Yates and Seasol products to take home.
18 stops. 4 states. All free. All welcome.
Link in bio to register for your local event 👆
This is what Grow It Local looks like in real life 🤝
We're heading to 18 community gardens across NSW, SA, QLD and WA for free, hands-on autumn gardening sessions.
Paul West and Darryl Nichols are leading every stop, with special guests including Costa Georgiadis and Josh Pyke dropping in along the way.
What you'll get:
→ Seasonal bed prep and planting tips
→ Seed sowing with heirloom varieties
→ Composting and soil health basics
→ Free Yates and Seasol products
→ A cuppa and home-grown food
March 15 – April 16. Every event is free.
Tag someone you'd bring along 👇 Link in bio to register.
We're in [STATE] 🌱
The Grow It Local Community Tour has landed — and we're spending the next few days visiting community gardens across [region].
Today's stop: [Garden Name] in [suburb]. Autumn beds prepped, seeds in the ground, composting sorted, and plenty of cuppas shared.
Massive thanks to [Council Name] for backing community growing in [area]. And to the [number] locals who came out and got their hands dirty with us.
This is what it's all about.
📍 Next stop: [Next garden/suburb] tomorrow. Free to attend — link in bio for details.
[Tag @councilaccount @yaborau @seasaborau]
[Number] gardens down in [STATE] — and every single one reminded us why community growing matters 🪴
Here's what went down on the [state] leg of the Grow It Local Community Tour:
🌱 [Garden 1] — [one-line highlight]
🌱 [Garden 2] — [one-line highlight]
🌱 [Garden 3] — [one-line highlight]
Paul West and Darryl Nichols led every session, with [talent name] joining us at [location] for a session that had the whole garden buzzing.
Thank you to [Council names] for making this happen, and to Yates and Seasol for putting products in the hands of growers who'll use them well.
[State] — you were incredible. Next up: [next state] 🚐
[Tag council accounts, brand partners, talent]
The best thing about visiting [number] community gardens in [STATE]?
The people.
The woman in [suburb] who's been growing tomatoes for 30 years and still learned something new. The kids at [garden name] who planted their first seeds. The council team at [council] who told us they want to do this every season.
The Grow It Local Community Tour isn't just about gardening — it's about what happens when a community gathers around a shared patch of dirt.
[STATE] leg done. Thank you to every person, every garden, and every council partner who made it happen ❤️
Up next: [next state] kicks off [date]. Free events, hands-on sessions, all welcome. Link in bio.
[Tag councils, brand partners, talent]