Summer Bundle Launch + BFCM
Objective
KEY REVENUE CAMPAIGN: Biggest push of the year.
Campaign Notes
0Channel Strategy
Teaser Mon. Launch Fri. Weekend reminders. Cyber Monday. Segment by interest.
Social
Countdown, deals, gift guide, 'Gift That Grows', product showcases, sustainability.
Meta Ads
Peak budget. Retarget ALL warm audiences. Product bundles as gift creative.
Website
BFCM landing page. Gift guide by price and grower type.
Summer Bundle Launch + BFCM
Type: Product Launch | Priority: HIGH | Date: 2026-11-23
Channel Strategy
Email: Teaser Mon. Launch Fri. Weekend reminders. Cyber Monday. Segment by interest.
Social: Countdown, deals, gift guide, ‘Gift That Grows’, product showcases, sustainability.
Meta Ads: Peak budget. Retarget ALL warm audiences. Product bundles as gift creative.
Website: BFCM landing page. Gift guide by price and grower type.
Products Featured
- Summer Abundance: Beginner $75
- Enthusiast $139. Full catalogue for BFCM.
Notes
KEY REVENUE CAMPAIGN: Biggest push of the year.
No deliverables yet for this campaign.
Create first deliverableProducts Featured