Social Calendar · The Greenhouse

Feb

9

Awards Final Push

Daily category spotlights, judge quotes, countdown, reshare entries.

Feb

14

Autumn Seeds Launch + Valentine's Day

Autumn seed reveal. 'Grow something you love.' Gift card promo.

Feb

16

Post-Awards → Subscriber Conversion

Judging teasers, behind-the-scenes. Member spotlights.

Feb

26

Awards Winners Announced

One winner per day. Encourage resharing. Judge clips.

Mar

8

International Women's Day

Dedicated posts: 'Women who grow.' Spotlight Mel, Hannah, Connie, Kate. UGC.

Mar

15

Community Tour: NSW — Waverley, Randwick, Forest Knoll Farm

BTS content from Waverley and Randwick gardens. Community stories.

2 posts Campaign →

Mar

16

Price Rise + New Tiers Go Live

New tier announcements. Value proposition content.

Mar

16

Community Tour: SA — Salisbury x2

Salisbury community gardens content. Bhutanese Garden Group feature.

2 posts Campaign →

Mar

16

Community Tour: SA — West Torrens

Netley Community Garden content. SA tour wrap content.

2 posts Campaign →

Mar

16

Community Tour: SA — Port Adelaide

SA tour leg content. Green Acres Community Garden.

2 posts Campaign →

Mar

20

International Day of Happiness

'Why growing makes us happy.' Member stories on mental health. Stats.

Mar

22

World Water Day

Water-wise gardening tips. Mulching. Rainwater harvesting.

Mar

23

Welcome Packs + Starter Kits Launch

Unboxing Reels/TikTok for each tier. Flat-lays. Partnership content.

Mar

30

International Day of Zero Waste

Zero waste gardening tips. Packaging stats. Composting.

Mar

30

Community Tour: QLD — Logan

QLD tour leg begins. Yarrabilba Community Garden content.

2 posts Campaign →

Mar

30

Community Tour: QLD — Moreton Bay x2

Redcliffe and Beachmere community garden content.

2 posts Campaign →

Mar

30

Community Tour: QLD — Townsville (TBC)

Townsville community garden content (if confirmed).

2 posts Campaign →

Mar

30

Community Tour: QLD — Fraser Coast x3

Fraser Coast triple-header content. Lupton Park, Anglican College, Halcro Street.

2 posts Campaign →

Apr

3

Easter Weekend

Easter garden content for families. Kids planting. UGC.

Apr

7

World Health Day

Nutrition benefits of home-grown food. Expert tips on nutrient-dense crops.

Apr

13

Product Bundle Launch Wk 1: Beginners

Launch Reel/TikTok overview. Daily beginner bundle spotlight.

Apr

13

Community Tour: WA — Victoria Park + Rockingham

WA tour leg begins. Vic Park and Golden Bay community garden content.

2 posts Campaign →

Apr

13

Community Tour: WA — Mandurah x2

Mandurah community garden content. Lakelands and Mandurah Community Garden.

2 posts Campaign →

Apr

13

Community Tour: WA — Vincent + Melville

North Perth and Bull Creek content. Tour wrap content begins.

2 posts Campaign →

Apr

20

Product Bundle Launch Wk 2: Small Space + Families

Small space spotlight. Family content: kids gardening.

Apr

22

Earth Day

3–5 day series: food miles, composting, biodiversity, packaging-free. Member stories.

Apr

27

Mother's Day Campaign — Week 1 (awareness)

'What mum taught me about growing' UGC series.

May

1

Winter Seeds Launch

Winter seed reveal. Winter growing tips. Indoor growing products.

May

4

Mother's Day Campaign — Week 2 (conversion)

Gift-focused posts: GIL+ membership, seed packs, gift cards.

May

15

International Day of Families

Family growing stories. Kids in garden. UGC.

May

22

Int'l Day for Biological Diversity

Pollinator tips. Heirloom varieties explained. Backyard ecosystem content.

May

25

Winter Seasonal Bundle Launch

Indoor growing showcase. HydroGarden demo. Véritable unboxing.

Jun

5

World Environment Day + Winter Start

Winter planting tips. Environmental impact. Indoor growing demos.

Jun

8

World Oceans Day

Plastic-free food growing. Garden → ocean health. Marine pollution stats.

Jun

15

Mid-Year Re-engagement

Community highlights. Member milestones.

Jun

18

International Picnic Day

Winter patch-to-plate recipes. Recipe Reels with home-grown ingredients.

Jun

22

Product Bundle Push (ongoing)

'Winter favourites' product feature series.

Jul

6

School Holidays — Family Product Push

Kids gardening Reels/TikToks. Product demos. Member family UGC.

Jul

20

Referral Push

Member referral prompts. Community connection content.

Jul

30

International Friendship Day

'Tag a friend who should be growing.' Member connection stories.

Aug

19

World Photo Day

Photo challenge: 'Best garden shot.' Reshare top submissions. Before/after.

Aug

24

Spring Seasonal Bundle Pre-Order

'Get your patch spring-ready.' Spring bundle preview. Heat pad demo.

Aug

31

Workshop Promotion as Trial Driver

Workshop teaser content. Expert clips.

Sep

1

Spring Launch + Father's Day

Spring planting content. Father's Day gift ideas: tool + premium bundles.

Sep

26

World Environmental Health Day

Environmental health through growing. Chemical-free tips. Organic benefits.

Oct

1

World Vegetarian Day

Plant-forward recipes from the patch. Seasonal veg spotlight.

Oct

16

World Food Day

Food access + affordability. 'What $99 grows you.' Community sharing stories.

Nov

1

World Vegan Day

Summer vegan recipes from garden. 'Season's best' produce.

Nov

10

National Recycling Week

Circular garden tips. Repurposing containers. Seed saving. 'Reduce, reuse, regrow.'

Nov

15

World Soil Day

Soil health tips. Composting. Soil meter demos.

Nov

20

Universal Children's Day

Kids growing content. Education through gardening. Family bundle features.

Nov

23

Summer Bundle Launch + BFCM

Countdown, deals, gift guide, 'Gift That Grows', product showcases, sustainability.

Dec

1

Christmas Campaign

Gift ideas by category. Summer garden. Year-in-review. Product showcases.

Dec

5

World Soil Day (Global)

Summer soil tips. Mulching. Quick practical content.

Dec

21

Summer Solstice

Harvest celebration. 'Longest day, biggest harvests.' Year's best moments.