Meta Ads Performance
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How efficiently is ad spend converting to subscribers?
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Advertising Meta Ads data
— Total Spendi date range
— CACi customer acquisition cost
— Trial Adj. CAC
Based on Stripe subscription data, not Meta pixel tracking. Ad spend ÷ effective paying customers. Paid subscribers count at full value; only trial transactions are discounted by the 30-day conversion rate. Direct (non-trial) subs are not adjusted. CAC adjusted for trial conversion
— Adj. Revenuei trial-adjusted total
— Trial Conv.i 30d conversion rate
— Cost/Clicki spend / clicks
— ROASi return on ad spend
— Trial Adj. ROAS
Based on Stripe + WooCommerce revenue, not Meta pixel tracking. Revenue from paid (non-trial) subscriptions counts at full value. Only trial transaction revenue is discounted by the 30-day conversion rate to reflect expected actual income. trial-adjusted return
Organic Context
from Google Analytics 4Spend & CAC Trend
Monthly ad spend (bars) and cost per acquisition (line)
Ad Spend → Subscriber Funnel
Full-funnel conversion from spend to active subscribers
Landing Page Meta-attributed /plus sessions (GA4) Meta Only
Conversion Funnel
Meta-attributed journey (left) with all-source page views for context (right)
Meta-Attributed Directly measured
All Sources Includes organic and other traffic
Day-of-Week Performance
Meta Ads metrics by day of week — highlights best and worst days
Campaign Performance
No campaign data available
Sales Breakdown
Subscriptions, trials, and ecommerce in this period
No sales data available
MER Trend
Marketing Efficiency Ratio over time
Ad Spend as % of Revenue
Spend efficiency — lower is better
Budget Allocation by Campaign
Daily Summary
No daily data available