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Failed Payment Recovery

Always-On HIGH Year-round Unassigned
0/8 approved 0%

Objective

Recover failed subscription payments by prompting members to update their card or pay the outstanding amount, matching Stripe's 14-week collection window.

Campaign Notes

0

Channel Strategy

Email

8-email dunning sequence over 14 weeks. Starts helpful, escalates urgency, ends with cancellation warning. Each email includes a direct link to update payment details.

Strategy

Failed payments are one of the biggest sources of involuntary churn. Most members whose payments fail didn’t choose to leave — their card expired, their bank flagged the charge, or they hit a temporary spending limit. The goal of this sequence is to recover as many of these members as possible before Stripe’s collection window closes.

This 8-email sequence runs over 14 weeks to align with Stripe’s automatic retry schedule. Stripe retries failed charges at increasing intervals (typically 3, 5, and 7 days after the initial failure, then weekly). Our emails complement — not duplicate — these retries by giving members a human reason to act.

Timing

EmailTimingToneFocus
1Day 1Helpful”Heads up — your payment didn’t go through”
2Day 3Helpful”Quick fix — update your card”
3Day 7Supportive”Your membership is on hold”
4Day 14Value reminder”Here’s what you’re missing”
5Day 28Warm urgency”We don’t want to lose you”
6Day 42Direct”Your access is at risk”
7Day 70Final warning”Last chance to keep your membership”
8Day 98Closing”We’re about to cancel your GIL+“

Segmentation

  • Trigger: Stripe invoice.payment_failed event
  • Exit: member updates payment and charge succeeds (Stripe invoice.paid event)
  • Suppress: if member has already cancelled voluntarily
  • Track: payment recovery rate by email position (which email prompted the update)

Key Messages

  • Early (emails 1-3): Purely helpful. “This happens all the time — here’s how to fix it in 30 seconds.” No shame, no pressure. Link directly to payment update page.
  • Middle (emails 4-5): Remind them what they’re missing — seed deliveries, expert access, 15% shop discount on Rainbow Range seeds. Frame it as “we want to keep you” not “you owe us money.”
  • Late (emails 6-8): Clear escalation. Their membership will be cancelled if payment isn’t resolved. Still warm but direct. Final email is a genuine last chance.

Success Metrics

  • Target: 60%+ recovery rate (industry average is 40-50%)
  • Track: which email position drives the most recoveries
  • Monitor: time-to-recovery (faster = better — most recoveries happen in emails 1-3)

NOTE: All content uses current pricing ($80/yr or $8/mo). Update after mid-March 2026 price rise to $99/yr with tiers.

Deliverables

8 items New deliverable

Email Deliverables

8
Payment Failed — Day 1 Heads Up
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Subject Line
33/50
Quick heads up about your payment
Preview Text
80/90
Your latest GIL+ payment didn't go through — here's a quick link to sort it out.
Body

Hey {{first_name}},
Just a quick heads up — your latest GIL+ payment didn't go through.
This usually means an expired card, a temporary bank hold, or a spending limit. Nothing to worry about — it happens more often than you'd think.
The fix takes about 30 seconds. Just tap the link below to update your card details, and you're sorted.
[Update Your Payment Details]
Happy growing,
The Grow It Local Team

Comments
draft
Subject Line
33/50
Your payment needs a quick update
Preview Text
61/90
Don't worry — this happens all the time and it's an easy fix.
Body

Hey {{first_name}},
Don't worry — this is one of those things that happens to almost everyone at some point. Your latest GIL+ payment didn't go through, and it's almost always something simple like an expired card or a temporary bank flag.
There's nothing you need to call anyone about. Just update your card details using the link below, and everything picks up right where it left off.
[Update Your Payment Details]
Happy growing,
The Grow It Local Team

Comments
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Subject Line
35/50
30-second fix for your GIL+ payment
Preview Text
66/90
Your payment didn't process — here's how to sort it out right now.
Body

Hey {{first_name}},
Your latest GIL+ payment didn't go through. Here's the fastest way to fix it:

  1. Tap the button below
  2. Enter your updated card details
  3. Done — your membership continues as normal
    That's it. The whole thing takes about 30 seconds. Most of the time it's just an expired card or a temporary hold from your bank.
    [Update Your Payment Details]
    Happy growing,
    The Grow It Local Team
Comments
Payment Failed — Day 14 What You're Missing
GIL+ Base annual is $99/yr, not $80GIL+ Base monthly is $10/mo, not $8/mo
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Subject Line
31/50
Here's what's on hold right now
Preview Text
59/90
A quick look at the GIL+ content and perks waiting for you.
Body

Hey {{first_name}},
It's been two weeks since your payment failed, and your GIL+ membership is still on hold. Here's what you're missing while it's paused:

  • Expert content from Costa, Paul West, and Mel Logozzo — new guides and videos dropping regularly
  • Your next heirloom seed delivery — one of 3 seasonal packs included with your membership
  • 15% off Rainbow Range seeds — that's $5.06 per pack instead of $5.95 across all 20 heirloom varieties
  • Live workshops with experienced growers you can attend or rewatch
    All of this is waiting for you. Just update your card and it all switches back on.
    [Update Payment & Get Back In]
    Happy growing,
    The Grow It Local Team

Comments
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Subject Line
36/50
You've missed a few things this week
Preview Text
81/90
New content, member perks, and your seed delivery — here's what's been happening.
Body

Hey {{first_name}},
A bit has happened since your GIL+ membership went on hold. Here's a snapshot of what you've missed:
New expert content has gone live — Costa and the team have been sharing seasonal growing guides, and there's been a live workshop that members could attend or rewatch. Your next heirloom seed delivery is being prepared, and members have been making the most of 15% off the Rainbow Range in the seed shop.
Your membership is just $80/yr or $8/mo, and it's all still there waiting for you. A quick card update gets you straight back in.
[Update Payment & Get Back In]
Happy growing,
The Grow It Local Team

Comments
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Subject Line
33/50
Your member savings are adding up
Preview Text
71/90
Every week your payment is on hold, you're missing out on real savings.
Body

Hey {{first_name}},
Here's something worth thinking about — while your GIL+ membership is on hold, you're paying full price if you shop with us, and missing out on perks you've already been enjoying.
What your membership includes:

  • 15% off every Rainbow Range seed order — $5.06 per pack instead of $5.95
  • 3 heirloom seed deliveries per year, posted to your door
  • Expert content from Costa, Paul West, Mel Logozzo, and more
  • Access to live workshops and replays
    At $80/yr, that's less than $1.55 a week for all of it. And right now, it's just sitting there waiting for a card update.
    [Update Payment & Get Back In]
    Happy growing,
    The Grow It Local Team
Comments
Payment Failed — Day 28 We Don't Want to Lose You
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Subject Line
32/50
We really don't want to lose you
Preview Text
62/90
It's been a month — your GIL+ membership needs your attention.
Body

Hey {{first_name}},
We've been trying to process your GIL+ payment for a month now, and it's still not going through.
You've been part of the Grow It Local community, and we genuinely don't want to see you go. Your next seasonal seed delivery is coming up, your member discount is waiting, and there's plenty of new content from the expert team.
We'd love to keep you with us. Just update your card details and everything picks back up.
[Update Your Card Now]
Happy growing,
The Grow It Local Team

Comments
draft
Subject Line
36/50
The community is growing without you
Preview Text
77/90
Your fellow growers are planting, learning, and saving — we want you back in.
Body

Hey {{first_name}},
It's been a month since your GIL+ payment failed, and while your membership has been on hold, the community has kept growing.
Members have been getting stuck into new seasonal guides, attending live workshops, and ordering seeds at 15% off. Your next heirloom seed delivery is coming up soon — and we want to make sure you get yours.
Your fellow growers would love to have you back. One quick card update and you're in again.
[Update Your Card Now]
Happy growing,
The Grow It Local Team

Comments
draft
Subject Line
32/50
One quick update and you're back
Preview Text
67/90
Your GIL+ membership has been on hold for a month — here's the fix.
Body

Hey {{first_name}},
It's been a month. Your GIL+ membership is still on hold, and your payment still hasn't gone through.
Here's the good news — one quick card update and everything switches back on. Your seed deliveries, your 15% shop discount, your expert content access, all of it. The whole thing takes less than a minute.
We've been holding your spot. Let's get you back in.
[Update Your Card Now]
Happy growing,
The Grow It Local Team

Comments
Payment Failed — Day 42 Access at Risk
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Subject Line
26/50
Your membership is at risk
Preview Text
75/90
If your payment isn't updated soon, your GIL+ membership will be cancelled.
Body

Hey {{first_name}},
We want to be upfront with you — your GIL+ membership is at risk of being cancelled.
It's been six weeks since your payment failed, and despite multiple retries, it still hasn't gone through. If it's not resolved soon, we'll have to cancel your membership.
That means losing access to expert content from Costa, Paul West, and Mel, your seasonal seed deliveries, your 15% discount on Rainbow Range seeds, and your workshop access.
We don't want that, and we don't think you do either. One card update is all it takes to keep everything going.
[Update Payment Now]
Happy growing,
The Grow It Local Team

Comments
draft
Subject Line
23/50
Here's what you'll lose
Preview Text
79/90
Your GIL+ membership is about to be cancelled — here's exactly what's at stake.
Body

Hey {{first_name}},
Your GIL+ membership is heading towards cancellation, and we want you to know exactly what that means.
If your membership is cancelled, you'll lose:

  • 3 heirloom seed deliveries per year (your next one is coming up)
  • 15% off all Rainbow Range seeds — $5.06 per pack instead of $5.95
  • Expert growing content from Costa, Paul West, Mel Logozzo, and the team
  • Access to live workshops and replays
  • Everything else that comes with being a GIL+ member
    It's been six weeks since your payment failed. We've held your spot this whole time, but we need your card details updated to keep your membership active.
    [Save Your Membership]
    Happy growing,
    The Grow It Local Team

Comments
draft
Subject Line
39/50
One update between you and cancellation
Preview Text
75/90
Your GIL+ membership will be cancelled unless you update your card details.
Body

Hey {{first_name}},
There's one thing standing between you and losing your GIL+ membership — a card update.
It's been six weeks since your payment failed. We've been retrying and holding your spot, but unless the payment is sorted, we'll have to cancel your membership. That means no more seed deliveries, no more member pricing, and no more expert content.
The fix is still the same — tap the link, update your card, and you're sorted. Less than a minute.
[Update Payment Now]
Happy growing,
The Grow It Local Team

Comments
Payment Failed — Day 7 On Hold
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Subject Line
30/50
Your GIL+ membership is paused
Preview Text
73/90
Your payment hasn't gone through yet — your membership access is on hold.
Body

Hey {{first_name}},
It's been a week since your GIL+ payment failed, and your membership is currently on hold.
That means your access to expert content, member pricing, and upcoming features is paused until the payment is sorted. We'd love to get you back in — it just takes a quick card update.
[Update Payment Details]
Happy growing,
The Grow It Local Team

Comments
draft
Subject Line
34/50
Your next seed pack is coming soon
Preview Text
79/90
Let's make sure your payment is sorted before your next heirloom seed delivery.
Body

Hey {{first_name}},
Your next heirloom seed delivery is coming up, and we want to make sure you don't miss it.
Your GIL+ payment still hasn't gone through, which means your membership is on hold. That includes your seasonal seed packs — three deliveries a year, timed to the season and posted straight to your door.
A quick card update is all it takes to make sure yours is on the way.
[Update Payment Details]
Happy growing,
The Grow It Local Team

Comments
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Subject Line
28/50
Your spot is waiting for you
Preview Text
67/90
Your GIL+ membership is on hold — update your card to jump back in.
Body

Hey {{first_name}},
Your spot in the Grow It Local community is still here — it's just on hold while we sort out your payment.
We've been trying to process it for a week now, and it hasn't gone through yet. We'd hate for you to miss out on what's happening in the community right now. One quick card update and you're back in.
[Reactivate Your Membership]
Happy growing,
The Grow It Local Team

Comments
Payment Failed — Day 3 Quick Fix
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Subject Line
30/50
Still need a quick card update
Preview Text
86/90
We tried your payment again — it still didn't go through. Quick link to fix it inside.
Body

Hey {{first_name}},
Just checking in — your GIL+ payment still needs updating.
We'll retry it automatically, but the fastest way to sort it out is to update your card details directly. One quick update and you're done.
[Update Your Card]
Happy growing,
The Grow It Local Team

Comments
draft
Subject Line
33/50
Your bank might have flagged this
Preview Text
65/90
Sometimes banks block recurring payments — here's the simple fix.
Body

Hey {{first_name}},
We tried processing your GIL+ payment again, but it still didn't go through. This sometimes happens when your bank flags a recurring charge — even though everything on your end is fine.
The simplest fix is to update your card details with us. That clears the issue straight away, no need to ring your bank.
[Fix Your Payment]
Happy growing,
The Grow It Local Team

Comments
draft
Subject Line
30/50
Less than a minute to fix this
Preview Text
63/90
Your GIL+ payment still needs updating — here's the quick link.
Body

Hey {{first_name}},
Your GIL+ payment still hasn't gone through. We'll keep retrying, but updating your card details is by far the quickest fix.
It takes less than a minute. Tap the link, pop in your new card details, and you're back to normal.
[Update Your Card]
Happy growing,
The Grow It Local Team

Comments
Payment Failed — Day 70 Last Chance
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Subject Line
35/50
Days away from cancelling your GIL+
Preview Text
73/90
This is your last reminder — your membership will be cancelled very soon.
Body

Hey {{first_name}},
This is your last reminder before we cancel your GIL+ membership.
We've been holding your spot for 10 weeks now. We've retried your payment multiple times, sent reminders, and kept your membership details saved. But we can't hold it much longer.
If you want to stay, please update your card details today. If we don't hear from you, your membership will be cancelled and you'll lose access to everything — seed deliveries, expert content, member pricing, all of it.
We'd genuinely prefer to keep you. The link below takes less than a minute.
[Update Payment Immediately]
Happy growing,
The Grow It Local Team

Comments
draft
Subject Line
35/50
Last chance to keep your membership
Preview Text
67/90
Here's everything you'll lose if your GIL+ membership is cancelled.
Body

Hey {{first_name}},
This is the second-to-last time we'll reach out about your GIL+ payment. Here's what's at stake:
You'll lose:

  • Your membership history and saved preferences
  • 3 heirloom seed deliveries per year — your next one is being prepared now
  • 15% off all 20 Rainbow Range seed varieties ($5.06 per pack instead of $5.95)
  • Expert content from Costa, Paul West, Mel Logozzo, Hannah Moloney, and the team
  • Live workshop access and replays
  • Everything else that comes with being part of GIL+
    We've held your spot for 10 weeks. We can't hold it much longer. If you want to stay, update your card today.
    [Keep My Membership]
    Happy growing,
    The Grow It Local Team

Comments
draft
Subject Line
39/50
One click to stay — that's all it takes
Preview Text
76/90
We're about to cancel your GIL+ membership. One card update keeps it active.
Body

Hey {{first_name}},
We're running out of time to keep your GIL+ membership active.
It's been 10 weeks since your payment failed. We've held everything in place — your membership details, your preferences, your spot in the community. But unless you update your card, your membership will be cancelled.
One click. That's all it takes to stay. Tap the link, update your card, and everything continues as normal. Your seed deliveries, your discount, your expert access — all of it.
[Keep My Membership]
Happy growing,
The Grow It Local Team

Comments
Payment Failed — Day 98 Final Notice
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Subject Line
34/50
Your GIL+ membership ends tomorrow
Preview Text
85/90
This is the final notice — your membership will be cancelled unless you update today.
Body

Hey {{first_name}},
This is our final email about your GIL+ payment.
Your membership will be cancelled tomorrow. After that, you'll lose access to your seed deliveries, expert content, member pricing, and everything else included in GIL+.
If you want to stay, update your payment details today. That's all it takes.
If not, we understand. You're always welcome to rejoin later — new members get a 30-day free trial on annual plans, so the door is always open.
Either way, thanks for being part of the Grow It Local community. We hope to see you in the garden again soon.
[Update Payment & Stay]
Happy growing,
The Grow It Local Team

Comments
draft
Subject Line
34/50
We understand if it's not the time
Preview Text
76/90
Your GIL+ membership is about to be cancelled — but the door is always open.
Body

Hey {{first_name}},
We've reached the end of the road with your GIL+ payment. After 14 weeks of retrying and holding your spot, we're going to cancel your membership.
If you want to stay, just update your card details today and everything picks back up — your seed deliveries, your 15% shop discount, your expert content from Costa and the team, all of it.
If now isn't the right time, that's completely fine. Life gets busy, priorities shift, and we get it. You can always come back when you're ready. New members get a 30-day free trial on annual plans, so there's no risk in picking it up again down the track.
Thanks for being part of this, {{first_name}}. We mean that.
[Keep My GIL+ Membership]
Happy growing,
The Grow It Local Team

Comments
draft
Subject Line
37/50
Final notice for your GIL+ membership
Preview Text
69/90
Update today to stay, or we'll cancel — either way, no hard feelings.
Body

Hey {{first_name}},
This is the last email we'll send about your GIL+ payment.
Here's where things stand: your membership will be cancelled unless you update your card details today. After that, your access to seed deliveries, expert content, and member pricing will end.
If you want to stay: tap the link below and update your card. Takes less than a minute.
If you'd rather not right now: no hard feelings at all. You can rejoin anytime — annual plans come with a 30-day free trial, so you won't pay a thing until you're sure.
Thanks for being part of the community. We hope to see you back in the garden.
[Update Payment & Stay]
Happy growing,
The Grow It Local Team

Comments

Products Featured

GIL+ ($80/yr or $8/mo)Rainbow Range Seeds ($5.95/pack)