Grow It Local The Greenhouse
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Abandoned Cart & Browse Recovery

Always-On MED Year-round Unassigned
2/3 approved 67%

Objective

Recover lost revenue from seed shop cart abandonment, membership page drop-offs, and browse abandonment across the site

Campaign Notes

0

Channel Strategy

Email

3 automated emails targeting different abandonment types: seed shop cart, membership page, and browse abandonment.

Abandoned Cart & Browse Recovery

Type: Always-On | Priority: MED | Trigger: Cart abandonment, membership page exit, or browse abandonment

Strategy Overview

Not everyone converts on the first visit, and that’s fine — but leaving money on the table isn’t. This automation targets three distinct abandonment types, each with its own email tailored to the specific intent signal. The key principle is helpfulness over pressure: these emails should feel like a gentle nudge from a friend, not a desperate sales pitch. Someone who added Rainbow Range seeds to their cart and left is in a very different headspace to someone who browsed the membership page and bounced.

Seed shop cart abandonment (email sent 2 hours after abandonment): Reference the specific seeds left in the cart, include a product image, and remind them of the $5.95 price point. For non-members, mention that GIL+ members get 15% off every seed shop order — their cart total would be lower if they were a member. For existing members, simply remind them their 15% discount is already applied and their seeds are waiting. Membership page abandonment (email sent 4 hours after exit): This person was actively considering GIL+ at $80/yr or $8/mo. Address the most common objection (usually “I’ll think about it”) by reinforcing the 30-day free trial on annual plans — they can try it risk-free. Include a testimonial from a member and a reminder of what’s included: seed deliveries, expert content, Grow Along guides, and the seed shop discount. Browse abandonment (email sent 24 hours after session): This is the lightest touch. Someone browsed seed varieties or content pages but didn’t add anything to cart or visit the membership page. Send a curated “based on what you were browsing” email with 3–4 relevant seed recommendations and a soft CTA to explore GIL+.

Segmentation & Personalisation

All abandonment emails should suppress if the person completes their purchase or sign-up before the email fires. Seed shop cart emails should dynamically populate with the abandoned products. Membership page emails should be suppressed for existing members. Browse abandonment emails should be limited to one per 14-day period to avoid fatigue. Segment by new vs. returning visitor — returning visitors who abandon are warmer prospects and may respond to stronger CTAs.

Note: Current pricing is $80/yr or $8/mo. From mid-March 2026, GIL+ moves to tiered pricing starting at $99/yr. Update membership page abandonment emails at that point with the new pricing and tier options.

Success Metrics

  • Cart recovery rate (target: 10%+ of abandoned carts)
  • Membership page abandonment-to-trial conversion (target: 5%+)
  • Browse abandonment click-through rate (target: 8%+)
  • Incremental revenue recovered per month
  • Unsubscribe rate from abandonment emails (monitor closely — keep below 1%)

Deliverables

3 items New deliverable

Email Deliverables

3
Browse Abandonment — Seeds or Membership
GIL+ Base annual is $99/yr, not $80GIL+ Base monthly is $10/mo, not $8/mo
published 2026-03-05
Subject Line
28/50
Spotted something you liked?
Preview Text
70/90
You were browsing earlier — here's a bit more info to help you decide.
Body

Hey {{first_name}},
We noticed you were having a look around the Grow It Local site yesterday. Just wanted to make sure you found what you were after.
If you were checking out the Rainbow Range seed shop:
We've got 20 heirloom varieties at $5.95 each — everything from tomatoes and herbs to leafy greens and root veg. They're open-pollinated, grown for flavour, and suited to Aussie conditions. GIL+ members save 15% on every order.
If you were looking at GIL+ membership:
It's $80/yr or $8/mo, and includes 3 heirloom seed deliveries a year, expert content from Costa and the team, live workshops, and 15% off the seed shop. The annual plan comes with a 30-day free trial — no charge unless you choose to stay.
Either way, we're here if you have questions. Just hit reply.
[Browse Rainbow Range] | [Try GIL+ Free]
Happy growing,
The Grow It Local Team

Comments
draft
Subject Line
35/50
Growers like you are planting these
Preview Text
81/90
Our most popular heirloom seeds and membership perks — based on what you browsed.
Body

Hey {{first_name}},
You stopped by the Grow It Local site recently, and we thought you might like to know what other growers are loving right now.
Our most popular Rainbow Range seeds:
Home growers across Australia keep coming back to the heirloom tomatoes, herbs, and leafy greens. At $5.95 each, they're affordable enough to try a few varieties — and because they're heirloom, you can save seeds and replant next season.
What GIL+ members say they love most:
The seed deliveries. Three times a year, we post a curated pack of heirloom seeds timed to the season. Members also get 15% off the seed shop, expert content from Costa, Paul West, and the team, and live workshops with experienced growers.
Membership is $80/yr or $8/mo. The annual plan includes a 30-day free trial, so you can explore everything before you decide.
Thousands of Aussie growers are already part of the community. There's always room for one more.
[Browse Rainbow Range] | [Try GIL+ Free]
Happy growing,
The Grow It Local Team

Comments
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Subject Line
21/50
Still weighing it up?
Preview Text
76/90
Here's everything you need to know about our seeds and membership — no rush.
Body

Hey {{first_name}},
You were browsing the Grow It Local site yesterday, and we wanted to share a few things that might help you decide.
The Rainbow Range — 20 heirloom seed varieties
Each pack is $5.95. They're open-pollinated, full of flavour, and selected for Aussie growing conditions. Whether you've got a full veggie patch or a few pots on a balcony, there's something in the range for you.
GIL+ membership — the bit that saves you money
Members get 15% off every seed shop order. That drops each pack to $5.06. But the real value is in the extras: 3 seasonal seed deliveries a year, expert content from Costa and the team, and live workshops you can attend or rewatch.
The free trial — because trying beats guessing
The annual plan ($80/yr) comes with a 30-day free trial. Full access, no charge. If it's not for you, cancel anytime during the trial.
No rush, no pressure. We'll be here when you're ready.
[Browse Rainbow Range] | [Try GIL+ Free]
Happy growing,
The Grow It Local Team

Comments
Abandoned Cart — Membership Signup
GIL+ Base annual is $99/yr, not $80GIL+ Base monthly is $10/mo, not $8/mo
approved
Subject Line
35/50
You were one step from joining GIL+
Preview Text
76/90
Your free trial is still waiting — 30 days to explore everything, no charge.
Body

Hey {{first_name}},
You started signing up for GIL+ but didn't quite finish. No stress — we'll keep it simple.
Here's what you'll get when you complete your signup:

  • 30-day free trial on the annual plan — no charge unless you decide to stay
  • 3 heirloom seed deliveries per year, posted to your door
  • 15% off the seed shop — 20 Rainbow Range varieties at $5.95 each
  • Expert content from Costa, Paul West, Mel Logozzo, and more
  • Live workshops plus recordings you can watch anytime
    After your trial, membership is $80/yr or $8/mo. You can cancel during the trial if it's not for you.
    It takes about 60 seconds to finish signing up. Your trial starts the moment you do.
    [Start Your Free Trial]
    Happy growing,
    The Grow It Local Team

Comments
draft
Subject Line
40/50
Thousands of growers are waiting for you
Preview Text
79/90
Join the community that's helping Aussie home growers do more with their patch.
Body

Hey {{first_name}},
You were so close to joining GIL+ — and we think you'd really love it in here.
Thousands of home growers across Australia are already part of the community. They're sharing what's working in their gardens, learning from expert growers like Costa and Paul West, and getting heirloom seeds delivered to their door each season.
Here's what you'll get the moment you sign up:
Full access for 30 days — free. The annual plan comes with a no-obligation free trial. Explore everything before you commit.
3 seasonal seed deliveries. Heirloom varieties curated for the season, posted straight to you.
15% off the Rainbow Range. That's 20 heirloom varieties at $5.95 each — $5.06 with your member discount.
Workshops and expert content. Live sessions, seasonal guides, and practical advice from growers who've done the hard yards.
After the trial, it's $80/yr or $8/mo. But you've got 30 days to decide.
[Join GIL+]
Happy growing,
The Grow It Local Team

Comments
draft
Subject Line
28/50
Not sure if GIL+ is for you?
Preview Text
82/90
Here's exactly what you get — and why a 30-day free trial makes the decision easy.
Body

Hey {{first_name}},
We noticed you started signing up for GIL+ but didn't finish. Totally fair — it's worth knowing exactly what you're getting before you commit.
So let's break it down.
The free trial. You get 30 days of full access on the annual plan. No charge. If it's not for you, cancel before the trial ends and you won't pay a thing.
The seeds. Members get 3 heirloom seed deliveries per year — curated for the season and posted to your door. Plus 15% off the Rainbow Range seed shop (20 varieties at $5.95 each).
The knowledge. Expert content from Costa, Paul West, Mel Logozzo, and Hannah Moloney. Seasonal planting guides, growing tips, and live workshops you can attend or watch later.
The cost. $80/yr or $8/mo after the trial. That works out to less than $1.55 a week on the annual plan.
The community. Thousands of Aussie growers already in here, sharing what they're planting and helping each other along the way.
Still on the fence? The free trial exists for exactly that reason.
[Start Your Free Trial]
Happy growing,
The Grow It Local Team

Comments
Abandoned Cart — Seed Shop
GIL+ Base annual is $99/yr, not $80
draft
Subject Line
26/50
You left some seeds behind
Preview Text
69/90
Your Rainbow Range seeds are still in your cart — ready when you are.
Body

Hey {{first_name}},
Looks like you added some seeds to your cart but didn't finish checking out. No worries — they're still there waiting for you.
Just a quick reminder of what you picked out: our Rainbow Range heirloom seeds are grown for flavour, not shelf life. They're easy to grow, suited to Aussie conditions, and shipped fast so you can get them in the ground while the timing's right.
Each variety is $5.95, and we've got 20 heirloom options to choose from.
Not a GIL+ member yet? Members save 15% on every seed shop order — that's just $5.06 a pack. Membership is $80/yr and includes 3 seasonal seed deliveries, expert content, and workshop access.
[Complete Your Order]
Happy growing,
The Grow It Local Team

Comments
draft
Subject Line
33/50
Still thinking about those seeds?
Preview Text
74/90
Thousands of Aussie growers are already planting these heirloom varieties.
Body

Hey {{first_name}},
We noticed you were checking out some Rainbow Range seeds earlier. Good taste — those are some of our most popular varieties.
Thousands of home growers across Australia are already planting them, and the feedback has been brilliant. Heirloom seeds grow true to type, taste better than anything from the supermarket, and they're perfect for saving and replanting next season.
Your cart's still waiting with everything you selected. Each variety is $5.95, and we ship quickly so you can get planting while the season's right.
Growing tip: If you're not sure what to plant, our seasonal guides (free for GIL+ members) break it down by region and month. Members also save 15% on every order — that's just $80/yr for the discount, plus 3 seed deliveries, expert content, and workshops.
[Finish Checkout]
Happy growing,
The Grow It Local Team

Comments
draft
Subject Line
30/50
Your seeds are waiting to ship
Preview Text
72/90
Heirloom seeds at $5.95 each — and GIL+ members save 15% on every order.
Body

Hey {{first_name}},
You were so close — your Rainbow Range seeds are still in your cart and ready to go.
Here's what makes these seeds worth it:
Heirloom quality. These aren't hybrid supermarket varieties. They're open-pollinated, full of flavour, and you can save seeds from your harvest to plant again next year.
20 varieties. The Rainbow Range covers everything from tomatoes and herbs to leafy greens and root veg. All at $5.95 each.
Fast shipping. We know timing matters in the garden. Orders are dispatched quickly so you can get planting while the season's on your side.
Want to save 15%? GIL+ members get 15% off every seed shop order — automatically applied at checkout. Membership is just $80/yr and includes 3 heirloom seed deliveries a year, expert growing content, and live workshops.
[Complete Your Order]
Happy growing,
The Grow It Local Team

Comments

Products Featured

Rainbow Range seeds ($5.95 each)GIL+ ($80/yr or $8/mo)