Renewal Sequence — 30 Day
Trigger
membership-expiry-30-days
Step 1 — Day 30 before expiry
Subject Line
Your GIL+ membership renews soon
Preview Text
Here’s what you’ve saved this year — and what’s coming next season.
Body
Hey {{first_name}},
Quick heads-up — your GIL+ membership renews in 30 days. Before that happens, we thought you’d like to see what your membership delivered this year:
- [X] seed deliveries received
- $[X] saved with your member discount
- [X] orders placed in the shop
We’ve got some great stuff planned for the next season too — new bundles, fresh heirloom varieties, and more expert content.
Your membership renews automatically, so you don’t need to do anything. But if you have any questions, just reply to this email.
Happy growing, The Grow It Local Team
Step 2 — Day 14 before expiry
Subject Line
Two weeks until renewal
Preview Text
Everything you need to know about your upcoming renewal.
Body
Hey {{first_name}},
Your GIL+ membership renews in two weeks. Here’s what you need to know:
- Renewal date: [DATE]
- Plan: GIL+ [TIER] — $[PRICE]/yr
- Payment method: [LAST 4 DIGITS]
Everything carries over — your discount, your seed deliveries, your access to the guides and expert content. No interruption, no changes needed.
If you’d like to upgrade your plan before renewal, now’s a good time. [Link to upgrade page]
If you need to update your payment details, you can do that here: [Link to account]
Happy growing, The Grow It Local Team
Step 3 — Day 3 before expiry
Subject Line
Renewing in 3 days
Preview Text
Nothing to do — just making sure you’re across it.
Body
Hey {{first_name}},
Last quick note — your GIL+ membership renews on [DATE]. We’ll charge $[PRICE] to your card ending in [LAST 4].
If everything looks good, you don’t need to do anything.
If you need to make changes — update payment, switch plans, or pause — just reply to this email and we’ll sort it out.
Thanks for being part of the GIL+ community. Here’s to another year of growing.
Happy growing, The Grow It Local Team