Upsell — Base to Grower Email Sequence
Variant A
Subject Line
You’re getting more from your garden
Preview Text
Your Base membership is working. Here’s what Grower unlocks.
Body
Hey {{first_name}},
We’ve noticed you’ve been making solid use of your GIL+ Base membership — shopping regularly, reading the guides, and clearly getting stuck in.
We think you’d get even more out of Grower. Here’s what changes:
- Priority access to new product launches before they go live
- Extended growing guides with tips from Costa and the expert team
- Seasonal planting reminders personalised to your region
- Early access to seasonal bundles and pre-orders
The price difference is $70/yr — that’s about $1.35 a week. And your 15% shop discount stays the same, so every order keeps saving you money.
[Upgrade to Grower — $169/yr]
No pressure — Base is great. But if you’re finding yourself wanting more, Grower’s the natural next step.
Happy growing, The Grow It Local Team
Variant B
Subject Line
Ready for the next level?
Preview Text
Grower membership: priority access, expert tips, and seasonal reminders.
Body
Hey {{first_name}},
You’ve been a GIL+ Base member for a while now, and from what we can see, you’re really making the most of it. That’s exactly what we like to hear.
Quick question: have you ever missed out on a product launch because it sold out? Or wished you had a heads-up on what to plant before the season changed?
That’s what Grower is built for.
What you get with Grower that Base doesn’t include:
- First dibs on new product drops and seasonal bundles
- Growing guides that go deeper — think expert-level tips, not just basics
- Region-specific seasonal reminders so you never miss a planting window
It’s $169/yr — just $70 more than what you’re paying now. And honestly, if you’re already shopping with us regularly, the early access alone is worth it.
[See what Grower includes]
Happy growing, The Grow It Local Team
Variant C
Subject Line
A member just like you upgraded
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Here’s what GIL+ Grower members say about the switch.
Body
Hey {{first_name}},
One of the most common things we hear from members who upgrade from Base to Grower is: “I wish I’d done it sooner.”
Not because Base isn’t good — it is. But because Grower gives you the stuff that makes the whole experience feel more personal:
- Seasonal reminders that actually match your climate zone — no more Googling “when to plant tomatoes in Melbourne”
- Priority access to new launches — you see it first, you get it first
- Expert content that goes beyond the basics — real growing advice from Costa, Paul West, and the team
The upgrade is $70/yr on top of your Base plan. That’s less than a single trip to the nursery.
[Upgrade to Grower]
If Base is working for you, brilliant — keep going. But if you’re ready for more, Grower’s right there.
Happy growing, The Grow It Local Team