Objection Handling — Price
Variant A
Opening
I totally get that — $99 sounds like a lot for a gardening membership.
Discovery Questions
- Can I ask what you’re spending on seeds and garden supplies at the moment?
- Do you buy from nurseries or hardware stores regularly?
- How many times a year would you say you buy garden-related stuff?
Value Proposition
Here’s the thing — at 15% off everything in the shop, most members make the $99 back within their first couple of orders. A single beginner bundle at $69.80 saves you about $10.50 as a member. Add in four quarterly seed deliveries (that’s heirloom seeds you won’t find at Bunnings), and the membership’s actually saving you money by mid-year.
And there’s a 30-day free trial on the annual plan, so you can see the value before you pay anything.
Close
Why not start the trial and see how the numbers work out for you? Worst case, you cancel before 30 days and it costs you nothing. Best case, you save more than the membership fee this year.
Variant B
Opening
Yeah, fair enough — let me break down what you’re actually getting for that.
Discovery Questions
- Are you mainly interested in the seeds, the shop, or the expert content?
- Roughly how much would you spend on garden stuff in a typical season?
- Have you looked at any of the product bundles yet?
Value Proposition
So $99 for the year works out to about $1.90 a week. For that you get four seed deliveries a year — heirloom varieties from the Rainbow Range that retail at $5.95 each. That’s already $24 worth of seeds per delivery, so $96 in seeds alone.
Then there’s 15% off everything in the shop. If you buy even one bundle — like the Weekend Gardener at $95.75 — you save $14.36 straight away. Two purchases and you’re ahead.
Close
The free trial’s the easiest way to test it. Thirty days, full access, cancel anytime. If the maths doesn’t work out, no hard feelings.
Variant C
Opening
Completely understand. Let me ask you this though —
Discovery Questions
- If you could get quality heirloom seeds delivered four times a year without thinking about it, what would that be worth to you?
- How much time do you spend researching what to plant each season?
- Do you find it tricky knowing what’s actually worth buying vs what’s marketed at you?
Value Proposition
That’s exactly why people join GIL+. It’s not just a discount card — it’s having someone who knows what they’re doing curate the right stuff for you. Costa and the team pick the varieties, the bundles are put together by actual growers, and the seasonal guides tell you exactly what to plant and when.
The $99 is less about what you get and more about what you stop wasting money on — wrong seeds for your climate, tools that don’t last, advice from people trying to sell you stuff you don’t need.
Close
Start the trial and see if it changes how you feel about it. Thirty days, no charge. You’ll know pretty quickly if it’s worth it.