New Product Launch Checklist
draft operations per-launch
New Product Launch Checklist
Standard operational checklist for launching a new product or bundle in the GIL shop.
2 weeks before launch
- Product data confirmed (name, price, member price, description, images)
- Product added to Stripe (or pricing confirmed with payment team)
- Product page created or updated on website
- Marketing campaign brief created in
src/data/campaigns/ - Deliverables drafted for all channels (email, social, meta-ads, website)
- Bundle inventory confirmed with Mr Fothergills (if applicable)
1 week before launch
- Email campaign scheduled in Ortto
- Social content queued for launch day and following week
- Meta ads submitted for review (allow 24-48 hours)
- Website landing page tested (links, pricing, images, mobile)
- GIL+ member discount confirmed working in checkout
Launch day
- Product set to “active” in shop
- Launch email sent
- Social posts published
- Meta ads activated
- Team notified via Slack
- Quick smoke test: complete a test purchase
48 hours after launch
- Check email open rates and click-through
- Review social engagement and reach
- Check meta ad delivery and spend
- Confirm orders are being fulfilled
- Address any customer support queries
- Log initial metrics in reporting
1 week after launch
- Review full campaign performance against objectives
- Document learnings for next launch
- Update campaign status to “complete”
- Archive or iterate on underperforming ad variants